PUBLISHING INSIGHTS

premium content

Content Products for Publishers

3 New Content Products for Publishers to Try

If you’re looking to innovate and generate more revenue in 2020, these are the content products to try. After months of focusing on non-stop pandemic coverage, the publishing industry is ready to innovate. According to a survey by BRAND United and Publishing Executive, the pandemic has sparked digital product innovation. Digital publishers are working to…

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Premium Content for Publishers

3 Rules for Generating Revenue with Premium Content

The notion that readers won’t pay for news is a myth. Local publishers around the country are finding that readers are willing to pay for access to premium content. According to research by the Media Insight Project, an initiative by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, 53% of…

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