Push Notifications in Digital Publishing – Best Practices

As digital publishers search for new ways to bring loyal readers back to their websites more frequently, push notifications are emerging as a growing trend. For digital publishers with their own mobile apps, push notifications can be a valuable marketing tool. Research shows that among news publishers with mobile apps, the use of push notifications…

Push Notifications

How Savvy Publishers Use Push Notifications to Generate Referral Traffic

Publishers of all sizes are making a greater effort to stand out visually in the wake of Facebook’s algorithm changes. With fewer readers discovering new articles in their News Feeds, local publishers are turning to web and mobile push notifications as an alternative channel for connecting with existing readers. For the uninitiated, push notifications are…