Buzzfeed, New York magazine, and The New York Times are three of the most well-known publishers to generate revenue through affiliate marketing, but they are hardly alone. More online publishers have been jumping on the bandwagon since digital advertising revenue started its decline, generating substantial profits by embedding affiliate links into their content. Now, the…
Barstool Sports is doing it. So are theScore, Fox Sports, and Vox Media. In the past few months, digital publishers have started entering the sports betting business at a rapid clip. Some companies, like The Chernin Group, have even formed new media businesses dedicated to covering the sports betting market. The trend has left many…
Have you seen the headlines? Top media publishers, like the New York Times and Buzzfeed, are being encouraged by Amazon to launch consumer-oriented shopping websites overseas in exchange for a greater share of upfront revenue. Back in the U.S., digital publishers generate revenue through Amazon every day, usually without drawing any attention to their monetization…
Check out these top strategies to monetize restaurant reviews. Texans love good food, so it was only natural for the most well-known city magazine in Dallas, D Magazine, to dig into the local restaurant scene with reviews, guides, and stories about top chefs and notable openings. Like other top publishers, D Magazine has been able…
Reach out to learn what Web Publisher PRO can do for YOU.
When most entrepreneurs launch a news website, they focus on the hard work, dedication, and technical savvy that’s necessary to get a new project up and running. But what happens next is what really determines whether a news website flourishes or fails. In order to make money from a news website, publishers need to know…
Only the strong survive in the local publishing community. Launching a local news site requires a solid business plan and a firm grasp on the needs of the community you’re planning to cover. While statistics on the number of local news sites are scarce, the number is clearly growing, and competition for readers and ad…
Subscription revenue is on the rise at online news outlets across the country, so why are local publishers still feeling the financial pinch? Readers are flocking to online news outlets, and there’s been a renewed interest in supporting local journalism over the past few years, but publishers still need to optimize their subscription programs if…
How much will people pay for local news? It’s a question that every local publisher has pondered. But with the number of publishers launching subscription and membership programs on the rise, the need for real information about how to set subscription prices has never been greater. Where is the ceiling on local publishing subscription rates?…
Display advertising rates are declining, but overall revenues among digital news publishers have never been higher. How could that be? The answer is diversification. In order to make local publications more profitable, publishers are blazing new paths and adopting new income generation strategies that bolster the bottom line. That means acknowledging the shift in display…
As local publishers look for new ways to squeeze every last drop of revenue from their publications, live events are becoming a more attractive option. Most local publishers already have deep ties within the communities they cover, not just with readers, but with small business advertisers and elected officials, as well. Given those relationships, publishers…