These are the top 10 best SEO tools for digital publishers to use right now Everything can change in an instant. Each time Google updates its search algorithm, digital publishers get a little nervous while they wait for the fallout. Never mind that the updates are often necessary to keep search results as relevant as…
Search for the keywords or phrases your publication uses most frequently. How often does your site show up in the top 10 results on Google? If you’re not satisfied with the answer, it’s time to get to work improving your Google search visibility. Ranking poorly in Google search is a disaster for digital publishers. If…
Hundreds of factors can influence how a website ranks in Google search. How do you know which factors have the most direct impact on rankings? We’ve put together a definitive list of the most important Google ranking factors for publishers right now. Digital publishers are always on the hunt for new ways to boost their…
Still not convinced of the value of SEO for local news publishers? A new Google user behavior study has uncovered some surprising search insights. Analyzing more than 1,800 Google user behavior sessions, the data team at Backlinko found that just 9% of Google searchers make it to the bottom of the first page of search…
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Join us as we share a 38-point SEO checklist, with insights into the tips and tricks successful digital publishers are now using to improve their ranking in search. Have you ever wondered why articles from other publications are ranking ahead of your own on Google or Bing? Have you noticed your average rank position dropping…
Poor visibility in Google search means you’re missing out on visitors and potential website revenue. Try these tips to start increasing your publication’s visibility right away. Improving your website’s rankings on Google search is both an art and a science. While we all want immediate results, the truth is that increasing your visibility in Google…
Having an SEO strategy is essential for all digital publishers, regardless of publication size or niche. SEO, short for search engine optimization, is the key to bringing more readers to your website, whether they’re coming for the latest news or for your evergreen content. The goal with any SEO strategy is to improve click-through rates…
For local news publishers, there are numerous ways to grow an audience. The majority of readers still use Google to research local news stories, and the websites they discover will often get bookmarked for easy referencing in the future. This begs the question: “What is the best way for local news publishers to make sure…
Evergreen content is content that remains relevant and fresh, long after it was first published. While content mills have been churning out articles designed to maximize SEO for years, news publishers are late to the game, and many publishers are just now beginning to understand the importance of having an evergreen content strategy. Just as…
Digital publishers have unique challenges when it comes to search engine optimization. The one-and-done approach to SEO doesn’t work when publishers are posting multiple articles or blog posts each day. In these cases, the Yoast plugin is a useful tool for webpage optimization. While the Yoast plugin is often described as effortless, that description isn’t…