Google’s latest update to mobile search could have a big impact on digital publishers. Here’s what you should know. If you’re not closely monitoring Google’s latest search updates, you may have missed last week’s announcement. Continuous scrolling is coming to Google Search on mobile, which means publishers that rely on search traffic could be in…
Headline testing is what happens when editorial teams try out multiple title variations for an article to see which one performs best. As a digital publisher, headline testing can be incredibly helpful when it comes to identifying which headlines are being clicked on and which headlines are leading to engagement with the content itself. This…
Ever wonder how to get your photo galleries ranking in Google search? Try these optimization tips for photo gallery pages. Online magazines are known for having high-quality images. It’s one of the reasons why publishers spend so much time perfecting the design of their magazine websites. Photo galleries are one of the most popular sections…
Every website deserves a refresh, but if you’re changing WordPress themes, you might be wondering whether your Google ranking will drop. The answer is, it depends. In a recent video, Google’s John Mueller answered the question of whether changing WordPress themes causes websites to drop in Google rankings. According to Mueller, the answer depends on…
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Google completed the rollout of its Page Experience update this week. Here’s what that means for digital publishers. If you missed Google’s announcement that the rollout of Google Page Experience update was completed this week, you weren’t alone. The announcement went under the radar for many, particularly within the digital publishing community. However, as more…
Publishing a city or regional magazine comes with a unique set of challenges. An advanced SEO strategy is necessary for online magazines to compete with news sites and tourism bureaus for high-value keywords. While the fundamentals of SEO always remain the same, city and regional magazines are treated very differently by search engines like Google…
The advantages of internal linking are abundant. Internal links improve website usability, lead to an increase in pageviews, and improve PageRank. From an SEO perspective, these are all very good things. But new information from Google shows that using too many internal links can actually hurt your page rank, and that’s a major problem for…
Outrank the competition by learning these fundamental SEO definitions Just because you know the value of search engine optimization (SEO) doesn’t mean you understand the fundamental principles — or the complicated jargon. If you listen to SEO pros, it can sometimes sound like they’re speaking a different language. SEO, organic traffic, clickthrough rates, SEM, PPC,…
These are the critical SEO considerations that publishers should know about. A news website has some innate advantages when it comes to SEO. For starters, most news websites have a constant stream of new, high-quality content being published each day. News websites also have special features that Google recognizes, like Top Stories. But publishing news…
SEO Tag Page Definition: What Is an SEO Tag Page? An SEO tag page is a mini glossary that lists all the articles a publisher has written about a certain topic. Publishers who are interested in optimizing their websites for search should use tag pages as a way to increase their Google ranking for certain…