Personalize Content

How to Personalize Content to Increase Conversions

Who are you writing for? Whether you’re writing for first-time website visitors, longtime subscribers, or the Google algorithm, you’ll find that there are ways to personalize content to increase conversions. We’re all guilty of occasionally adjusting website copy based on the latest changes to the Google algorithm. When it comes to search engine optimization (SEO),…

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SEO Tips

SEO Tips Every Magazine Publisher Should Know

Whether you want to brush up on your keyword research or dig into more advanced search concepts, these are the SEO tips you’ll want to know as a magazine publisher. Search traffic is something online magazine publishers can’t afford to ignore. While word-of-mouth marketing and social media will always have their place in the world…

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