The advantages of internal linking are abundant. Internal links improve website usability, lead to an increase in pageviews, and improve PageRank. From an SEO perspective, these are all very good things. But new information from Google shows that using too many internal links can actually hurt your page rank, and that’s a major problem for…
Outrank the competition by learning these fundamental SEO definitions Just because you know the value of search engine optimization (SEO) doesn’t mean you understand the fundamental principles — or the complicated jargon. If you listen to SEO pros, it can sometimes sound like they’re speaking a different language. SEO, organic traffic, clickthrough rates, SEM, PPC,…
These are the critical SEO considerations that publishers should know about. A news website has some innate advantages when it comes to SEO. For starters, most news websites have a constant stream of new, high-quality content being published each day. News websites also have special features that Google recognizes, like Top Stories. But publishing news…
SEO Tag Page Definition: What Is an SEO Tag Page? An SEO tag page is a mini glossary that lists all the articles a publisher has written about a certain topic. Publishers who are interested in optimizing their websites for search should use tag pages as a way to increase their Google ranking for certain…
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These are the keyword rules that every digital publisher should know. Targeting the right keywords can lift your content in Google search results, but most publishers still have questions about how often they should use certain keywords and how much value targeted keywords actually deliver for search engine rankings. Is targeting keywords in meta tags…
If you want to boost your news site’s visibility and optimize for Google News in 2021, these are the best tips to follow. Google News has undergone some pretty major changes in 2021. Over the past year, many of the fundamental elements involved in ranking in Google News have changed. Now, more than ever before,…
If you’ve noticed a sudden decrease in traffic coming to a popular landing page or evergreen content on your website, you’re probably wondering why that is. What causes search rankings to drop? In most situations, there is no one single event that causes a webpage to drop off the first page of Google search results….
Try these tools for monitoring your SEO. Which KPIs are you using to track your website’s SEO performance? Frequent updates to Google’s algorithm mean the bar is always rising. The KPIs you tracked last year might only be half as relevant in 2021. Search algorithms are designed to uncover the most relevant content based on…
Who are you writing for? Whether you’re writing for first-time website visitors, longtime subscribers, or the Google algorithm, you’ll find that there are ways to personalize content to increase conversions. We’re all guilty of occasionally adjusting website copy based on the latest changes to the Google algorithm. When it comes to search engine optimization (SEO),…
When Google changes its algorithm, digital publishers take notice. Even the smallest updates can wreak havoc on a publisher’s search strategy. If it seems like you’re always running a step behind, then SEO auditing tools can help you catch up. Despite how much information there is published about Google’s algorithm, the truth is there is…