Clubhouse is the newest social media platform on the block. Should digital publishers be using it? Audio chatrooms aren’t necessarily new, but the makers behind Clubhouse believe they’ve developed something unlike anything else. Clubhouse is a popular new social media platform that influencers are using to host public conversations about all kinds of topics. Clubhouse…
How can you grow your audience with social media video? Start by deciding who you want to reach and how you want them to find your content. Then ask what you need to do to keep those viewers returning for more. Social media audiences have all the options. People can choose for themselves what they…
With a reported 800 million active monthly users, TikTok has become a viral sensation. Local news publishers should all be looking at how to jump onboard. We’ve put together a guide to the most effective TikTok strategies for local news publishers. From education to entertainment, local news publishers are finding many different ways to grow…
Has your publication tried using Instagram to connect with younger readers? Here’s why this is a strategy worth trying out. Advertisers want younger audiences, and news publishers are working hard to deliver. For decades, the most valuable age demographic for advertisers has been the 18-to-34 year old group. Consumers in this cohort are big spenders,…
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Learn the best ways to ask readers to share your content. Digital publishers need a steady stream of new readers to survive. Mastering reader acquisition is key to the growth of any digital publication. We’ve covered how to use social media marketing and email newsletters to grow your audience, but the biggest referral source is…
We’ve put together a roundup of the 5 best social media calendars for digital publishers, with all the tools and templates you’ll need to develop a winning social media strategy. At this point, most digital publishers understand how important it is to have a presence on social media. Fifteen-percent of adults in the United States…
A social media scheduling platform helps publishers leverage Facebook, Instagram, and Twitter for maximum results. Selecting the best social media scheduling platform depends mainly on which features you need. There are dozens of options available for digital news publications and online magazines, and they all have unique features and capabilities. The basic features almost all…
When it comes to developing a social media strategy, it’s almost always best to combine content curation with content creation. Digital publishers who exclusively post their own articles, photos, and video on platforms like Facebook and Twitter aren’t realizing the full benefits of social media as a marketing tool. Brands will often utilize social media…
Do you have a social media strategy in place? It’s easy to use social media to grow your digital magazine – just as long as you’ve got the right plan. What kind of social media strategy is best for digital publishers? Glad you asked. Social Media Strategy for Digital Magazine Publishers In order to use…
Social-first publishers are a new breed of digital entrepreneur, and they’re changing what it means to be a publisher on the web. Rather than publishing content on their own websites, social-first publishers create content that is distributed exclusively on social media. Tasty, NowThis News, and Gamology have all be successful with this strategy, but they’re…