Publishers of all sizes are growing their audiences using TikTok. Here’s what you should know before joining this year’s trendiest mobile video app. In a short period of time, TikTok has grown from relative obscurity to social media phenomenon. The short-form video app now ranks as the No. 1 entertainment app on the Apple App…
Think Instagram is just for millennial influencers? Think again. Instagram is increasingly being used by top media publishers to drive awareness and increase engagement on their web content. Interest in Instagram across all demographics has surged in recent years. Although the image-focused social platform was once used primarily by people in their teens and twenties,…
Over the past few years, digital publishers have increasingly come to rely on social media as a traffic source. Facebook, Twitter, and Instagram are all popular, and publishers have found clever ways to grow traffic using these channels. But what about Pinterest? Should your publication be on Pinterest, too? Social media use among digital publishers…
Curious to learn about the best strategies for digital news publishers on Reddit? Here’s what you should know. The Washington Post, National Geographic, and Buzzfeed have all found ways to use Reddit to their advantage. By establishing a presence on the social platform, these publishers have been able to cultivate an audience that has followed…
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Smartphone usage continues to grow among consumers of local news. According to the latest Digital News Report from the Reuters Institute for the Study of Journalism, 66% of Americans now use mobile devices to access the news, and people are spending more time on mobile than watching television. In response to this changing tide, local…
With more than 290 million monthly active users, Pinterest is a social media platform that publishers can’t afford to ignore. Pinterest is an inherently visual platform, and because that doesn’t naturally lend itself to the text-heavy content on most digital news websites, publishers have tended to invest their resources into different social media channels, like…
Facebook says it’s investing $300 million into local news, but should local publishers invest resources into Facebook? When it comes to audience engagement, there is no questioning Facebook’s influence. With more than 2.3 billion monthly active users, Facebook now accounts for roughly 24% of all referral traffic to content publishers. Those figures are particularly impressive…
Most Americans get their news through social media. So how do you make sure your news stories are being seen front and center? The easiest way is by adding social media plugins to your WordPress website. If you’re a publisher with a WordPress website, then social media plugins can help you encourage readers to share…
If you’ve got a solid SEO strategy in place and your online directory still isn’t ranking highly in Google search results, then a lack of social media awareness could be to blame. Many directory publishers are under the impression that organic traffic alone is enough to sustain their businesses. That may be true in some…
The shift toward video is accelerating, as reader demand for video content on hyperlocal websites continues to grow. In order to keep pace, publishers need to get creative about how they adjust their content strategies to account for the latest video trends. Internet video traffic already makes up more than 69% of all global consumer…