Audience development is about more than blindly pursuing eyeballs and clicks across as many platforms as possible. As more independent publishers move to generate revenue through subscription and membership programs, there’s been a renewed interest in cultivating the right type of audience—that is, a loyal audience that’s willing to pay for monthly subscriptions to their…
Facebook’s recent decision to prioritize family and friends over publishers in its News Feed is causing many news organizations to re-think their social media strategies. With an expected decrease in Facebook traffic comes a renewed interest in Twitter strategies for local news publishers. Although Twitter is a fraction of Facebook’s size—the network accounts for just…
How should publications convert followers on their social media channels into loyal readers on their websites? It’s a question even the most successful hyperlocal publishers have grappled with, as they search for successful strategies to convert traffic from social channels. Finding an answer isn’t easy, in part because the social networks are working so hard…
Two-thirds of adults in the U.S. now get their news from social media, and younger adults are even more likely to name social media as a main source of information. While major media outlets like the New York Times and the Washington Post have the budgets to hire social media strategists and take full advantage of…
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