Selling Sponsored Content

5 Myths About Selling Sponsored Content

Could you be generating more revenue by selling sponsored content? Here are the biggest mistakes that are holding publishers back. The sponsored content business model has evolved in the past decade. With rising expectations on the part of brand advertisers, online publishers have to be on top of their game to stay competitive. When brands…


Do You Need a Separate Website for Sponsored Content?

Publishing sponsored content on a standalone website ensures that readers understand the difference between paid and editorial content, but is running a standalone website for sponsored content a viable strategy for the long-term? One media company that’s tried the approach is The Texas Tribune. When The Texas Tribune launched its sponsored content program back in…


How to Generate Revenue Through Real Estate Advertising

Real estate sections have historically been one of the biggest profit drivers for local news publishers. Although websites like Zillow and Trulia have gained a strong foothold in the real estate market, digital publishers can still generate revenue through real estate advertising when they utilize the right techniques. To start generating revenue through real estate…

sponsored content

What Are Advertisers Looking for from Sponsored Content?

Clicks, comments, shares — when it comes to sponsored content, any form of engagement is a positive. But as brands get more selective in deciding where to run their sponsored content, publishers are asking more questions about what their advertisers really want to see. Sponsored content, branded content, and native advertising are all terms used…



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Ad Blocking

How Digital Publishers Can Overcome Ad Blocking

Display advertising remains one of the most important revenue streams for digital publishers, but the growing use of ad blocking technology is threatening to upend traditional publishing models. Ad blocking technology is not new. In fact, publishers have been warning us about the potential impact since at least 2016. The technology itself works by stopping…

Sponsored Content for Publishers

Sponsored Content Guidelines for Publishers

Sponsored content plays an important role in the online publisher’s monetization strategy, particularly among those publishers looking to diversify their revenue streams and get out from underneath sinking CPMs. Sponsored content is not an advertorial, which presents advertising as editorial content, just as it’s not the same thing as content marketing or press releases put…