Publishers Sports Betting Business

Why Are Publishers Entering the Sports Betting Business?

Barstool Sports is doing it. So are theScore, Fox Sports, and Vox Media. In the past few months, digital publishers have started entering the sports betting business at a rapid clip. Some companies, like The Chernin Group, have even formed new media businesses dedicated to covering the sports betting market. The trend has left many…

Monetize Local Sports Coverage

Develop a Plan to Monetize Local Sports Coverage In 5 Steps

Sports drives clicks. In communities around the country, sports coverage drives traffic to local news websites. Sports fans check in for the latest scores, and parents of student athletes are eager to see write ups of weekly games and matches. For digital publishers, there‚Äôs a major opportunity to monetize local sports coverage. Monetizing local sports…