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Magazine Subscription Sales

How to Deal with Subscriber Churn

These are the best strategies to prevent subscriber churn. Fewer clicks, less engagement, less frequent website visits — you know when a subscriber is about to cancel. Once a reader has started losing interest in what your publication is offering, your shot at keeping them as a subscriber begins to fade quickly. According to some…

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Paid Subscribers

How to Attract More Paid Subscribers

Now is the time to focus on pricing, topics, and content quality With ad spend shrinking in many markets, now is the time for publishers to start thinking about diversified revenue streams and how they are going to attract more paid subscribers in the coming year. Despite surging traffic this past spring, while people sheltered-in-place…

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lead acquisition

Lead Acquisition Techniques for Online News Publishers

Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…

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