voice search strategy

Does Your Publication Need a Voice Search Strategy?

Voice search was poised to become the next big thing in 2020. Then the pandemic happened. As we look into 2021, publishers are once again asking whether they need a voice search strategy. For businesses that sell physical goods and services, the value of voice search is clear. Millions of voice-activated devices are now sitting…

Publishers Invest in Voice Search

Should Local News Publishers Invest in Voice Search?

Voice search is poised to change the way people look up products and services online. Should local news publishers invest in voice search? The answer, as always, is more complicated than it seems. Whether local news publishers should invest in voice search depends on a number of variables, like how much traffic they’re seeing each…