If you’ve run a Google search on your smartphone or tablet recently, you may have noticed things are looking a little different. With the new year came a major visual redesign of Google’s mobile search experience. Now, weeks after its initial debut, more people are beginning to ask what Google’s mobile redesign means for digital…
Closing the door on 2020 means many things for digital publishers, not the least of which is the end of Adobe Flash Player. Adobe officially announced that it would be ending support for its Flash Player as of December 31st, 2020, although rumors of its demise had been circling since 2017. In its quest to…
The definitive checklist for any publisher hiring a web development agency When you are building a digital publication and seeking support from a variety of resources, who helps you keep it all together? Who keeps your vendors connected and accountable? Who keeps your strategy cohesive? Who checks in to make sure the apps and platforms…
Content is king, but in the world of online publishing, website design is pretty important, too. Sure, you might be publishing hard-hitting articles. You might even be winning awards for the journalism on your website, but until you implement a professional web magazine design, it’s going to be hard for people to take your publication…
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When readers have juicy scoops, how do they reach out to your publication? If your tipsters are nervous to share private information via telephone or email, then a secure tip page may be the solution. Most tipsters, or informants, aren’t sending envelopes without return addresses anymore, and they’re not hanging out in dark parking garages,…
When the General Data Protection Regulation (GDPR) went into effect earlier this year, local publishers took notice. The new European Union privacy laws hold small, local publishers to many of the same standards as technology giants like Google and Facebook. But coming into compliance with these new regulations often requires publishers to make changes to…
Getting people to a local news website is the easy part. Once visitors arrive, it’s up to the publisher to keep them engaged enough to stick around for more. A bounce rate is the percentage of website visitors who navigate away from a website after viewing a single page. For a local news publisher, that…
The fundamental principles of good website design are well established. Typefaces should be easy to read. Images should be high resolution. Colors should enhance the reader experience. You’ve heard all the basics before. But local publishers have unique considerations when it comes to website design, and a different set of principles apply. The best websites…
Great storytelling never gets old, but local publishers need more than just stellar content to stand out in today’s online landscape. The best web design techniques for publishers don’t just optimize content, they also help publishers earn their audience’s trust at the same time. At Web Publisher PRO, we look at a publication’s specific niche…
In the publishing world, looks matter. The way a website is put together indicates the authority and trustworthiness of the news publication. But proper web design goes beyond just aesthetics. Some of the biggest web design mistakes we see local publishers making involve sending readers toward dead ends and just generally not funneling visitors toward…