Does Your Publication Need a YouTube Strategy?

When Seventeen magazine stopped publishing its monthly print edition last year, media insiders questioned whether the publication would be able to withstand the change. But Seventeen’s editors didn’t just continue using the same strategies while the media landscape shifted under their feet. Thanks to ramped up digital efforts and an innovative YouTube strategy, Seventeen magazine…

YouTube for publishers

Why Are Publishers Banking on YouTube?

Monetizing video content is hardly a new strategy for digital publishers, but with ad rates continuing to decline, more media companies are going all-in on YouTube. According to newly-released research from Digiday, digital publishers see more opportunities for monetization on YouTube than any other channel, including Facebook and Google AMP. YouTube also ranked above Instagram,…