Consumers are finally warming to the idea of paying for premium content, and directory publishers are capitalizing on the sea change. Like news organizations, a growing number of directory publishers are launching membership programs for their most frequent visitors. Similar to subscription packages, premium memberships offer incremental revenue for directory publishers who’ve grown tired of…
How do you attract sponsors to your directory website? How do you persuade local businesses that your online directory is the best place to invest their advertising dollars, and that directory sponsorships deliver a strong ROI? First and foremost, your online directory needs to shine. The value of directory sponsorships is directly tied to the…
Google is constantly tweaking its algorithm, requiring publishers to adjust their search strategies to keep pace. What changes have you made lately, and what new strategies have you implemented to bring visitors to your local events calendar? If the answer is none, then keep reading for the best SEO techniques for events calendars. One of…
Publishers have a number of options to choose from when it comes to monetizing their online directories, but paid directory listings are by far the most popular strategy. If you’re considering going this route, you might be wondering how to set the right listing rates and how to structure your business subscription packages. You might…
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It isn’t a directory without the listings. For publishers launching a local business directory, finding the information that’s ultimately used to generate business listings is no easy task. Businesses and other organizations aren’t lining up to provide the information needed to create online listings—most business owners simply don’t have the time. The number of business…
Why should YP and Yelp get to have all the fun? Publishers of city and regional magazines, hyperlocal news outlets, and industry periodicals are all finding that a local business directory can be a valuable addition to their websites. Local business directories produce a positive return on investment (ROI) and they serve the needs of…
SEO for job boards isn’t the sexiest topic, but it’s one that digital publishers need to understand if they want their websites to flourish. If you have been reading along for any length of time, you know that SEO is an acronym that stands for search engine optimization. Search engine optimization is the process of…
We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…
‘Best Of’ lists are useful resources that generate plenty of search engine traffic for digital publishers. They are also considered highly “linkable,” meaning that visitors and other web publishers are likely to link to ‘Best Of’ lists. ‘Best Of’ lists fulfill two roles for digital publishers. First, they satisfy reader demand for information about the…
The digital publishing industry has reached a tipping point, where ancillary streams of revenue are worth more than traditional forms of online advertising. In this article, we’ll learn more about one of the newest strategies for revenue generation—local event listings. Successful digital publishers are finding that the next step in financial success is to monetize…