It’s all about the news. That’s the way most hyperlocal publishers and online magazine publishers operate as they develop their editorial strategies. But keyword research still has its place in the news publisher’s playbook. Keyword research involves researching popular search terms that people type into Google and Bing, and then strategically placing those terms into…
Whether you want to brush up on your keyword research or dig into more advanced search concepts, these are the SEO tips you’ll want to know as a magazine publisher. Search traffic is something online magazine publishers can’t afford to ignore. While word-of-mouth marketing and social media will always have their place in the world…
These are the top 10 best SEO tools for digital publishers to use right now Everything can change in an instant. Each time Google updates its search algorithm, digital publishers get a little nervous while they wait for the fallout. Never mind that the updates are often necessary to keep search results as relevant as…
Search for the keywords or phrases your publication uses most frequently. How often does your site show up in the top 10 results on Google? If you’re not satisfied with the answer, it’s time to get to work improving your Google search visibility. Ranking poorly in Google search is a disaster for digital publishers. If…
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Hundreds of factors can influence how a website ranks in Google search. How do you know which factors have the most direct impact on rankings? We’ve put together a definitive list of the most important Google ranking factors for publishers right now. Digital publishers are always on the hunt for new ways to boost their…
Still not convinced of the value of SEO for local news publishers? A new Google user behavior study has uncovered some surprising search insights. Analyzing more than 1,800 Google user behavior sessions, the data team at Backlinko found that just 9% of Google searchers make it to the bottom of the first page of search…
Join us as we share a 38-point SEO checklist, with insights into the tips and tricks successful digital publishers are now using to improve their ranking in search. Have you ever wondered why articles from other publications are ranking ahead of your own on Google or Bing? Have you noticed your average rank position dropping…
If you’re looking to innovate and generate more revenue in 2020, these are the content products to try. After months of focusing on non-stop pandemic coverage, the publishing industry is ready to innovate. According to a survey by BRAND United and Publishing Executive, the pandemic has sparked digital product innovation. Digital publishers are working to…
Poor visibility in Google search means you’re missing out on visitors and potential website revenue. Try these tips to start increasing your publication’s visibility right away. Improving your website’s rankings on Google search is both an art and a science. While we all want immediate results, the truth is that increasing your visibility in Google…
The top content distribution strategies for local publishers are email marketing and social media. Keep reading to find out how to implement these strategies, and others, at your publication. With traditional print newspapers closing in record numbers, local publishers are stepping in to fill the void in communities around the country. Despite publishing original local…