It’s all about the news. That’s the way most hyperlocal publishers and online magazine publishers operate as they develop their editorial strategies. But keyword research still has its place in the news publisher’s playbook. Keyword research involves researching popular search terms that people type into Google and Bing, and then strategically placing those terms into…
How to quickly increase your publication’s Google visibility by creating, optimizing, and organizing your online content Boosting a website’s Google visibility is both an art and a science. While we know there are certain key steps that publishers should take to increase website traffic, we also know that there are some more creative solutions for…
Whether you want to brush up on your keyword research or dig into more advanced search concepts, these are the SEO tips you’ll want to know as a magazine publisher. Search traffic is something online magazine publishers can’t afford to ignore. While word-of-mouth marketing and social media will always have their place in the world…
These are the top 10 best SEO tools for digital publishers to use right now Everything can change in an instant. Each time Google updates its search algorithm, digital publishers get a little nervous while they wait for the fallout. Never mind that the updates are often necessary to keep search results as relevant as…
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Search for the keywords or phrases your publication uses most frequently. How often does your site show up in the top 10 results on Google? If you’re not satisfied with the answer, it’s time to get to work improving your Google search visibility. Ranking poorly in Google search is a disaster for digital publishers. If…
Hundreds of factors can influence how a website ranks in Google search. How do you know which factors have the most direct impact on rankings? We’ve put together a definitive list of the most important Google ranking factors for publishers right now. Digital publishers are always on the hunt for new ways to boost their…
Still not convinced of the value of SEO for local news publishers? A new Google user behavior study has uncovered some surprising search insights. Analyzing more than 1,800 Google user behavior sessions, the data team at Backlinko found that just 9% of Google searchers make it to the bottom of the first page of search…
Join us as we share a 38-point SEO checklist, with insights into the tips and tricks successful digital publishers are now using to improve their ranking in search. Have you ever wondered why articles from other publications are ranking ahead of your own on Google or Bing? Have you noticed your average rank position dropping…
Poor visibility in Google search means you’re missing out on visitors and potential website revenue. Try these tips to start increasing your publication’s visibility right away. Improving your website’s rankings on Google search is both an art and a science. While we all want immediate results, the truth is that increasing your visibility in Google…
Having an SEO strategy is essential for all digital publishers, regardless of publication size or niche. SEO, short for search engine optimization, is the key to bringing more readers to your website, whether they’re coming for the latest news or for your evergreen content. The goal with any SEO strategy is to improve click-through rates…