For local news publishers, there are numerous ways to grow an audience. The majority of readers still use Google to research local news stories, and the websites they discover will often get bookmarked for easy referencing in the future. This begs the question: “What is the best way for local news publishers to make sure…
Evergreen content is content that remains relevant and fresh, long after it was first published. While content mills have been churning out articles designed to maximize SEO for years, news publishers are late to the game, and many publishers are just now beginning to understand the importance of having an evergreen content strategy. Just as…
Digital publishers have unique challenges when it comes to search engine optimization. The one-and-done approach to SEO doesn’t work when publishers are posting multiple articles or blog posts each day. In these cases, the Yoast plugin is a useful tool for webpage optimization. While the Yoast plugin is often described as effortless, that description isn’t…
Start using the best SEO plugins for news publishers to increase your website traffic. As more publishers switch their websites over to WordPress, there is greater interest in learning how plugins can extend the functionality of news websites. Plugins, which are pieces of software with groups of functions that can be added to WordPress websites,…
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Are you looking for new ways to increase your visibility in local search results? Then let’s talk about local SEO tips for directory publishers. Local SEO is all about optimizing websites to rank better for local audiences. This is true for any digital publisher, but particular those with directory websites. Why is that, you ask?…
Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used…
As controversies surrounding Facebook’s willingness to help publishers with traffic and referrals continues to swirl, a growing number of independent publishers are looking outside of Facebook for traffic, effectively reducing their dependency on the social media giant. Just look at Slate. The online magazine has seen an 87% drop in Facebook traffic since 2017. Part…
Nothing lasts forever. Even the freshest website design will eventually get stale, which is why a digital publisher can expect to undertake a website redesign project at least once every three to seven years. Why such a large range? For starters, publishers who cut corners on the design of their websites will usually need to…