Online news publishers are fighting back against drops in advertising revenue during the coronavirus pandemic by shoring up their subscription programs. Using advanced lead acquisition techniques, online news publishers are finding new ways to bring in subscribers during this financially turbulent time. Smart investments in lead acquisition mean online publishers can grow their email lists…
Digital publishers are seeing surges in website traffic as people search for information about Covid-19, but capitalizing on that interest and asking visitors to pay for online memberships or subscriptions is a delicate proposition. Membership and subscription programs have become one of the key revenue streams for digital publishers, so it makes sense that publishers…
Content libraries. Special collections. Past issue archives. They go by many names. Magazine publishers are finding that when they open up their online archives and make them available for free, they actually increase their subscription rates. How’s that possible? Before we get into how online magazine publishers are boosting subscription rates by launching free archives,…
For local news publishers, there are numerous ways to grow an audience. The majority of readers still use Google to research local news stories, and the websites they discover will often get bookmarked for easy referencing in the future. This begs the question: “What is the best way for local news publishers to make sure…
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Online directories that showcase the top restaurants, doctors, dentists, lawyers, and schools in a particular region have become popular among digital publishers. Not only can online directory listings help with SEO, but they can also provide publishers with a new source of recurring revenue. If you’re interested in monetizing a directory, it’s important to understand…
In this article, we’ll consider which tools and resources publishers need to launch a newsletter and make it a success. Email newsletters have gone mainstream, and publishers of all sizes are looking at how to get in on this successful monetization strategy. As standalone editorial products, newsletters have been shown to drive engagement and increase…
Choosing the right CMS can seem like a daunting task. If you’re a digital publisher, you’re probably more interested in the topics you cover than the technology that’s powering your website. But choosing the right CMS can make or break a publication. Content management systems control the way we create, manage, and modify the content…
If you’re looking to modify or customize your WordPress website, it’s important to choose the right plugins. With more than 50,000 plugins to choose from, the WordPress plugin directory can be overwhelming. That’s why we have put together this list of the top development and design plugins to make your website stand out. The development…
If you’re interested in generating revenue outside of traditional display advertising, then these are the native ad platforms for news publishers that you’ll want to try. What happens when you’ve reached a maximum fill rate for display advertising on your website? Just because your standard ad sizes, like the banner, leaderboard, and skyscraper, are full…
Why should publishers care about engagement metrics? We’ll tell you. Reliable engagement metrics are becoming more important for publishers who depend on revenue from subscriptions and membership programs. Engagement shows publishers how well their editorial strategies are lining up with reader interests. If you want to sell subscriptions, you need to create the kind of…