Building an online magazine from scratch requires editorial acumen, business savviness, and a lot of technical skills. Think you have what it takes? Check out these five authoritative posts from Web Publisher PRO to get a better idea of what’s involved. Right now is arguably the best time in history to become a digital publisher….
Try these creative copywriting tips to improve conversion rates on your subscription website. Are you constantly searching for more ways to convert website visitors into paying subscribers? Whether your publication is sustained by memberships, subscriptions, advertising, or some combination of the above, publishing compelling copy is the true key to driving conversions. Emotional copywriting can…
Explosive growth in online video is changing how consumers interact on the web, and digital publishers are finding new ways to adapt. In a recent interview, Mark Zuckerberg said video now accounts for nearly half of the time users spend on the Facebook platform. On-demand video is growing faster than content in Facebook’s News Feed,…
After months of being locked up at home, people around the world are itching to get out and travel. The trend is leading travel publications to see a huge jump in readership, with subscription rates and advertising fill rates going through the roof. According to data from Readly, a digital subscription service, travel and recreation…
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Attracting new subscribers is only half the battle. As a digital publisher, it’s your job to keep paying subscribers engaged so they will renew their subscriptions at the end of each term. The easiest way to do that is by using subscriber management tools that integrate directly into your website. Cloud-based subscriber management tools are…
If you want to outrank a more popular website, you’ll need to come up with a compelling SEO strategy. Nobody starts out as the biggest fish in the pond. As a digital publisher, your goal should be to grow incrementally and slowly pick off your competition over time. The toughest stage is the very beginning….
Big changes in the way Instagram prioritizes content in users’ feeds are forcing digital publishers to rethink their Instagram content strategies. Updates to Instagram’s algorithm mean users today are more likely to see longer videos from brands and media companies than short clips posted by their friends. The move is reportedly part of a larger…
Last week’s announcement that Automattic, the parent company of WordPress.com, had acquired the podcasting app Pocket Casts led many digital publishers to wonder whether now is the right time to launch a podcast. For publishers who run their websites on WordPress, these podcasting plugins can simplify the process of creating, managing, and promoting all different…
Two of the biggest expenses for digital publishers are subscriber acquisition and subscriber retention. Finding ways to decrease subscription renewal costs can have a huge impact on overall profitability. For a publisher that operates at a 20% profit margin, every dollar saved in subscription and circulation efforts is the equivalent of $5 in new revenue….
Social media branding is all about boosting awareness. As a digital publisher, you want people to be aware that your website exists. With the right strategies on social platforms like Facebook, Twitter, and LinkedIn, you can bring more visitors into your sales funnel and convert more readers into subscribers. There isn’t a publisher out there…