If you want to boost your news site’s visibility and optimize for Google News in 2021, these are the best tips to follow. Google News has undergone some pretty major changes in 2021. Over the past year, many of the fundamental elements involved in ranking in Google News have changed. Now, more than ever before,…
As digital publishers generate more revenue from reader subscriptions, the need for high-quality customer service has grown. A new report from American Press Institute finds that the customer support agents are often the only direct point of contact for a publication’s readers, so those interactions between service agents and subscribers play a huge role in…
Having a compelling value proposition will help in every aspect of your publishing business. It’s something that every member of your team should know by heart, whether they work in sales, editorial, marketing, or any other department. A value proposition is a straightforward statement that summarizes why a reader would choose your publication over any…
Your audience is interested in the content you’re publishing, otherwise they wouldn’t have clicked onto your website. The best way to keep those readers sticking around for longer is to engage them, and that’s where these best practices for audience engagement come into play. Just by considering audience engagement, you’re already one step ahead of…
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Less than a year remains until Google officially sunsets third-party cookies on the Chrome browser. Are you prepared? Most digital publishers are not prepared for the end of third-party cookies in 2022. According to IAB, 40% of businesses still have work to do. Although it’s been more than a year since Google announced that it…
If you’ve noticed a sudden decrease in traffic coming to a popular landing page or evergreen content on your website, you’re probably wondering why that is. What causes search rankings to drop? In most situations, there is no one single event that causes a webpage to drop off the first page of Google search results….
What is the tone of your publication? If you don’t immediately know the answer, then you probably don’t have a defined tone. Why does that matter, and why should you audit your content for editorial tone? We’ll tell you. Developing an editorial tone of voice is one of the first steps that publishers take when…
Thousands of local newspapers have closed in the last decade, leaving journalism grads looking for new media opportunities. Digital media entrepreneurship has evolved to become one of the most popular career paths for young journalists today. While the path to becoming a media entrepreneur is rewarding, it’s also risky. Budding publishers face a mountain of…
Email newsletters have been around for decades, but the strategies that digital publishers are using to monetize their newsletters have gotten more sophisticated. In just the past few years, the number of business tools for newsletter publishers has doubled (if not tripled). With so many options available now, how do you choose which business tools…
More than 1 billion people use Instagram each month, making it one of the most important social networking platforms out there in 2021. Despite its massive size, though, most digital publishers don’t know much about how Instagram advertising could help their businesses. Instagram has been popular with brand advertisers for years, but it only recently…