What makes people trust a news publication? How can publishers build trust with readers? These are questions that many digital publishers have asked. Now, we’ve got the answers. Despite all the talk of “fake news,” the truth is that trust in the media is still relatively strong. According to a survey by the Reuters Institute,…
At this point, most digital publishers understand the importance of web analytics. While page views will always have a role here, audience engagement is taking the lead for publishers interested in measuring the success of their editorial content. A decade ago, it was expected that publishers would look at page views and unique visitors as…
As a digital publisher, you can’t expect to grow your audience until you understand who you’re trying to reach. The way readers interact and engage with the content on a digital news website depends on who they are and what they’re interested in. Understanding your audience is one of the key pillars to success for…
How do readers feel about local news outlets in their own communities, what makes them want to engage, and why do they prefer certain digital publications to others? To answer these questions, and gain a better understanding of how local news organizations can be more transparent with readers, the Center for Media Engagement at the…
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Only the strong survive in the local publishing community. Launching a local news site requires a solid business plan and a firm grasp on the needs of the community you’re planning to cover. While statistics on the number of local news sites are scarce, the number is clearly growing, and competition for readers and ad…
Launching a website is the easy part. In order to build a business, would-be digital publishers need loyal readers who are passionate about the topics they cover. Here at Web Publisher PRO, we work with first-time publishers all the time, designing custom business strategies and identifying new areas for growth. Whether a publisher’s revenue model…
Numbers don’t lie. For local publishers looking for new ways to boost traffic and click-through rates, editorial analytics can serve as a roadmap to success. Rather than polling readers or simply guessing which articles will be most popular, more publishers are now relying on audience metrics and editorial analytics to inform their newsroom decisions. Editorial…
In digital newsrooms across the country, editorial judgment is being replaced by web analytics. Which news events should a hyperlocal publication cover, how much coverage should a particular story get, and what sort of resources should be thrown at it? Those are all measurable questions that can be answered by looking at a publication’s web…
Nobody wants to read yesterday’s news, but properly utilizing recycled content can still be an effective strategy for driving traffic to a growing online publication. Of course, not all content is created equal. An article about an upcoming holiday event or a recap of a high school sports game isn’t going to have the same…
Should a local news publication take on an authoritative voice or serve as a conduit for community conversations? An argument could be made either way, but evidence suggests that encouraging reader discussion—either in a moderated comments section or on social media platforms—leads to greater page views and a more loyal audience. As with so many…