The Reuters Institute has released its 2019 report on the state of pay models in online news, and the findings paint a bright picture for today’s digital-first publishers. It turns out, more publishers are putting up paywalls and making subscription revenue a key priority, even as digital advertising holds steady as a reliable source of…
Wondering how digital publishers can make money from e-commerce? Keep reading to find out. E-commerce has become the fastest growing segment of consumer spending, making up more than 10% of total retail sales worldwide. Global retailers like Amazon and Walmart are bringing in the bulk of those sales, but digital publishers are finding that they…
Facebook says it’s investing $300 million into local news, but should local publishers invest resources into Facebook? When it comes to audience engagement, there is no questioning Facebook’s influence. With more than 2.3 billion monthly active users, Facebook now accounts for roughly 24% of all referral traffic to content publishers. Those figures are particularly impressive…
The latest trend in digital publishing involves using artificial intelligence technology to create intelligent paywalls that adapt based on reader behaviors and interests. Are you ready to give this strategy a try? It’s hard to believe that nearly a decade has passed since publishers first started implementing paywalls on their websites. Originally, paywalls were created…
Reach out to learn what Web Publisher PRO can do for YOU.
Reader comments can sometimes be the best part of local news articles, particularly when it comes to hot button issues. With these WordPress comments plugins, you can add value to your news website and show readers that you value their opinions. While the use of comments sections on national media websites is declining, the comments…
These subscription pricing strategies will help you pinpoint the perfect amount to charge readers for access to your publication’s premium content. Online news subscriptions are all the rage — not just among publishers, but among readers, too. According to a survey by the Reuters Institute, 44% of publishing executives rank digital subscriptions as their most…
The spread of fake news hurts everyone, but local news publishers have been particularly troubled by the growing presence of hoax websites. Facebook’s policy changes to combat misinformation on the social network are designed to change the way consumers evaluate what they read online and hopefully give local publishers the leg up they’ve been looking…
Most Americans get their news through social media. So how do you make sure your news stories are being seen front and center? The easiest way is by adding social media plugins to your WordPress website. If you’re a publisher with a WordPress website, then social media plugins can help you encourage readers to share…
How to use content analytics to grow your audience, boost revenue, and make your website more valuable to readers. Terms like news value and editorial judgment get tossed around newsrooms each day, but increasingly, the real decisions at media publications are being made based on content analytics. Content analytics platforms, like Google Analytics, Chartbeat, Parse.ly,…
Start using the best SEO plugins for news publishers to increase your website traffic. As more publishers switch their websites over to WordPress, there is greater interest in learning how plugins can extend the functionality of news websites. Plugins, which are pieces of software with groups of functions that can be added to WordPress websites,…