These subscription pricing strategies will help you pinpoint the perfect amount to charge readers for access to your publication’s premium content. Online news subscriptions are all the rage — not just among publishers, but among readers, too. According to a survey by the Reuters Institute, 44% of publishing executives rank digital subscriptions as their most…
What sort of premium features would entice you to pay for an online publication? It’s a question digital publishers are grappling with, and one that they must find an answer to in 2019 if they wish to survive—and thrive—in the competitive media landscape. The business model for digital journalism is changing, with more and more…
The New York Times reached a major milestone earlier this month, when the company announced it had hit 4.3 million paid subscribers. Generating that sort of enthusiasm for a digital news product doesn’t happen by accident. It’s the result of a highly crafted revenue generation strategy with subscription sign-up pages that drive reader conversions. Subscription…
The number of people willing to pay for subscriptions to digital news publications has started to decline — here’s what publishers can do to overcome a drop in subscribers. After years of stagnant subscription sales, it seemed as though news publishers had finally turned things around in 2017. Fresh off the U.S. presidential election, digital…
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As more local publishers take a hard look at the broken online advertising system, subscription monetization strategies are on the rise. But turning readers into subscribers isn’t always as simple as publishers imagine. The problem isn’t finding readers. More people are consuming their news online than ever before. According to venture capitalist Mary Meeker’s recent…
Subscription revenue is on the rise at online news outlets across the country, so why are local publishers still feeling the financial pinch? Readers are flocking to online news outlets, and there’s been a renewed interest in supporting local journalism over the past few years, but publishers still need to optimize their subscription programs if…
How much will people pay for local news? It’s a question that every local publisher has pondered. But with the number of publishers launching subscription and membership programs on the rise, the need for real information about how to set subscription prices has never been greater. Where is the ceiling on local publishing subscription rates?…
Do they work, or not? It seems like everyone in the local news business has an opinion on using paywalls as a strategy to generate revenue. If you read news online, you’ve no doubt run into a paywall yourself. Paywalls are a useful tool for encouraging people to subscribe by restricting access to content. Visitors…
The notion that readers won’t pay for news is a myth. Local publishers around the country are finding that readers are willing to pay for access to premium content. According to research by the Media Insight Project, an initiative by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, 53% of…
Membership programs have become a source of sustenance for independent local publishers struggling to make up for decreasing ad revenue. While there’s no firm count on exactly how many local publishers are selling memberships to readers, the number is clearly growing. Forward-thinking publishers are finding new ways to maximize revenue through their membership programs, as…