Apple’s privacy change is already having a big impact on digital publishers, even before its official debut. When Apple Mail Privacy Protection launches with iOS 15, it will be one of the most significant privacy updates in Apple’s history. While the update will have the biggest impact on digital publishers that send email newsletters, the…
The advantages of internal linking are abundant. Internal links improve website usability, lead to an increase in pageviews, and improve PageRank. From an SEO perspective, these are all very good things. But new information from Google shows that using too many internal links can actually hurt your page rank, and that’s a major problem for…
Outrank the competition by learning these fundamental SEO definitions Just because you know the value of search engine optimization (SEO) doesn’t mean you understand the fundamental principles — or the complicated jargon. If you listen to SEO pros, it can sometimes sound like they’re speaking a different language. SEO, organic traffic, clickthrough rates, SEM, PPC,…
New data shows that Facebook’s traffic to publishers has dropped precipitously in the past few weeks. Now people are asking why. Digital media outlets have begun reporting sizable drops in traffic coming from Facebook in May and June. When the content analytics and intelligence platform Chartbeat analyzed network traffic from sites, it found a downward…
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These are the critical SEO considerations that publishers should know about. A news website has some innate advantages when it comes to SEO. For starters, most news websites have a constant stream of new, high-quality content being published each day. News websites also have special features that Google recognizes, like Top Stories. But publishing news…
SEO Tag Page Definition: What Is an SEO Tag Page? An SEO tag page is a mini glossary that lists all the articles a publisher has written about a certain topic. Publishers who are interested in optimizing their websites for search should use tag pages as a way to increase their Google ranking for certain…
News that Google is introducing Search Console Insights as a way to help publishers understand which content resonates best with their readers has generated plenty of headlines. It’s also brought about plenty of questions from news publishers who hadn’t been using Google Search Console previously. Google’s Search Console tools are designed to help publishers measure…
Successful online publishers have been using affiliate marketing to generate revenue for years. If you haven’t adopted this approach yet, you could be missing out on a valuable income stream. Performance-based marketing is one of the fastest growing revenue channels for publishers, thanks to its significant earning potential and easy implementation. According to eMarketer, global…
These are the keyword rules that every digital publisher should know. Targeting the right keywords can lift your content in Google search results, but most publishers still have questions about how often they should use certain keywords and how much value targeted keywords actually deliver for search engine rankings. Is targeting keywords in meta tags…
If you want to grow your publishing business, achieve new milestones, and hit all your revenue targets in 2021, try these five new apps. What are the most important parts of your tech stack? If you’re not sure of the answer, you might not be using the right technology. Cloud-based apps and platforms are one…