The need for high-quality local journalism has never been greater, and yet the obstacles to launching a hyperlocal media website are still daunting for aspiring local news publishers. Hundreds of hyperlocal news websites currently operate in the U.S. and Canada, and every one of those publications faced certain challenges and struggles in the beginning. How…
Is it ever too soon for a digital publication to launch a paywall? Absolutely. If you’re having a hard time deciding when to start charging for access to your website, you’re not alone. Anytime a new publication launches, the first priority should be developing strong, high-quality content. Without a solid content strategy in place, your…
Young adults are leading the way. As a new media landscape begins to develop, young adults are at the forefront of all things digital. What does this mean for publishers, and how can online media businesses get in the right position to capitalize on the momentum? We’ll tell you. It’s not your imagination. The media…
The data is in, and publishers have plenty to be optimistic about. Looking at the biggest content analytics trends in 2021, it’s clear that digital publishers and content creators are in for a banner year. Coming off a year that was marked not just by the Covid-19 pandemic, but also the Black Lives Matter movement…
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With a few plugins, widgets, and add-ons, you can boost your website’s performance. These are the essential tools every digital publisher needs to know about. What does it take to run a digital publication in 2021? It takes a lot of hard work, for sure. But standing out from the crowd also means having a…
Who are you writing for? Whether you’re writing for first-time website visitors, longtime subscribers, or the Google algorithm, you’ll find that there are ways to personalize content to increase conversions. We’re all guilty of occasionally adjusting website copy based on the latest changes to the Google algorithm. When it comes to search engine optimization (SEO),…
If you’ve never heard the term revenue per mille, you’re not alone. Despite advertising being the most common revenue channel for online publishers, publisher RPM is still something that’s not well understood. Why is that, and how can learning about RPM help maximize profitability at your own publication? Whereas CPM is an advertiser-focused metric, RPM…
When Google changes its algorithm, digital publishers take notice. Even the smallest updates can wreak havoc on a publisher’s search strategy. If it seems like you’re always running a step behind, then SEO auditing tools can help you catch up. Despite how much information there is published about Google’s algorithm, the truth is there is…
Discover how to promote an online magazine, and find out the resources required to get the results you want. Online magazines are different from print magazines in a lot of ways, and we’re not just talking about how they’re produced. Digital publishers have unique considerations when it comes to promoting their businesses. Many of the…
Traditional newspapers have long been known for having older audiences, but new research is showing that younger readers might actually be the secret to long-term subscription success. In a recent survey published by the World Association of News Publishers, 23.4% of consumers between the ages of 18 and 34 said they are “ready to pay”…