Designing a community calendar is the easy part. In order for your calendar to be a success, it needs to be brimming with events that are timely, relevant, and interesting to your readers. Digital publishers often find that there is a fine line between having a community calendar that’s too sparse and having a community…
The most successful business directories aren’t the most exclusive. They usually aren’t the most expensive for advertisers, either. What the most successful business directories have in common is that they’re free — up to a point, at least. The free business directory has a way of luring in both readers and advertisers with the promise…
Have you heard? The digital obituary business is booming. Legacy.com gets more than 40 million unique visitors each month, with multiple streams of revenue coming in from news publications, business advertisers, and the bereaved. If it’s been a while since you visited an obituary website, you’re in for a surprise. The days when obituaries were…
Launching an online business directory isn’t like opening a coffee shop on Main Street. Nobody passes by a website and randomly decides to pop in. That’s why marketing and promotion are so important for digital businesses. It’s also why publishers need to work so hard when they’re promoting a business directory, if they want to…
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City and regional magazines have been printing “best of” lists for decades, but fundamental changes in the way publishers generate revenue now are creating renewed demand for this type of advertiser-heavy content. The latest generation of “best of” lists—think, Top Doctors, Best Restaurants, and the like—are creating an additional stream of revenue for digital publishers…
Want to know the secret to building a successful niche job board? All of the elements that publishers spend time and money on while building their jobs boards — web design, search engine optimization, and monetization strategies, to name just a few — are far less important than the quality of the job listings on…
Digital publishers monetize their directories in all different ways, but no strategy delivers as much bang for the buck as selling directory sponsorships. In order to generate a profit through paid listings and display advertising, digital publishers must successfully sell their services to dozens or hundreds of businesses. With directory sponsorships, that level of widespread…
How well a job board works, and how much revenue a digital publisher can generate from it, is directly tied to the job board system the publisher chooses. Creating and managing an online board job board doesn’t have to be overly complicated or difficult, so long as the system itself is designed to integrate with…
Business directories can be lucrative for digital publishers. In addition to generating revenue, a business directory also increases website traffic and user engagement. The majority of publishers are undervaluing their online business directories, failing to leverage what could be a key asset in their digital portfolios. The truth is, a robust business directory is likely…
Community calendars consistently rank as one of the most requested features on digital news websites, but the benefits aren’t exclusively for readers. The savvy digital publisher can generate revenue from a community calendar by charging local businesses to submit their events. Consider the community calendar on a local newspaper or city magazine’s website. You could…