Voice search is poised to change the way people look up products and services online. Should local news publishers invest in voice search? The answer, as always, is more complicated than it seems. Whether local news publishers should invest in voice search depends on a number of variables, like how much traffic they’re seeing each…
The Reuters Institute has released its 2019 report on the state of pay models in online news, and the findings paint a bright picture for today’s digital-first publishers. It turns out, more publishers are putting up paywalls and making subscription revenue a key priority, even as digital advertising holds steady as a reliable source of…
Wondering how digital publishers can make money from e-commerce? Keep reading to find out. E-commerce has become the fastest growing segment of consumer spending, making up more than 10% of total retail sales worldwide. Global retailers like Amazon and Walmart are bringing in the bulk of those sales, but digital publishers are finding that they…
The spread of fake news hurts everyone, but local news publishers have been particularly troubled by the growing presence of hoax websites. Facebook’s policy changes to combat misinformation on the social network are designed to change the way consumers evaluate what they read online and hopefully give local publishers the leg up they’ve been looking…
Reach out to learn what Web Publisher PRO can do for YOU.
Check out these top strategies to monetize restaurant reviews. Texans love good food, so it was only natural for the most well-known city magazine in Dallas, D Magazine, to dig into the local restaurant scene with reviews, guides, and stories about top chefs and notable openings. Like other top publishers, D Magazine has been able…
Here is what digital publishers should know about how—and why—to create an editorial mission statement. The Washington Post has one. So does the Los Angeles Times, and virtually every other major newspaper in the country. But you don’t have to run a national media organization to create an editorial mission statement. Publishers of all sizes,…
Innovation. Innovation. Innovation. That’s what’s going on in the digital publishing industry right now. As publishers look for new monetization strategies, they are transforming the way readers digest content on both desktop and mobile devices. With a sharper focus on their digital products, publishers big and small are developing smarter production strategies based on what…
Remember when Apple News first launched, and publishers were giddy with optimism? Apple News was supposed to be the answer to capturing engaged audiences and driving ad revenue for local news publishers. In a February 2018 survey, almost 30% of respondents said publishers should prioritize Apple News in the new year. But today, just one…
When launching a new data journalism project, consider these trends and the strategies news reporters and editors are using to expand the way they cover events and publish content on the web. Data journalism has taken a number of steps forward in the past decade, but 2019 is set to be the year that innovation…
Digital news publishers need content, and to produce that content they need reporters. But staff reporters don’t come cheap, making local news publishing a challenging business to be in right now. Could local news automation be the solution that digital publishers have been looking for? The answer depends on who you ask. For the companies…