Digital publishers have unique challenges when it comes to search engine optimization. The one-and-done approach to SEO doesn’t work when publishers are posting multiple articles or blog posts each day. In these cases, the Yoast plugin is a useful tool for webpage optimization. While the Yoast plugin is often described as effortless, that description isn’t…
Monetizing video content is hardly a new strategy for digital publishers, but with ad rates continuing to decline, more media companies are going all-in on YouTube. According to newly-released research from Digiday, digital publishers see more opportunities for monetization on YouTube than any other channel, including Facebook and Google AMP. YouTube also ranked above Instagram,…
With more than 290 million monthly active users, Pinterest is a social media platform that publishers can’t afford to ignore. Pinterest is an inherently visual platform, and because that doesn’t naturally lend itself to the text-heavy content on most digital news websites, publishers have tended to invest their resources into different social media channels, like…
The Atlantic has one. So does Quartz, The Guardian, and dozens of new media organizations. Over the last year, the number of membership editor positions at digital media publications has exploded. But if you’re like many publishers, you’re probably still wondering what is a membership editor, and what role does the membership editor fill at…
Reach out to learn what Web Publisher PRO can do for YOU.
Reporters at digital publications have the same rights as those from legacy media organizations. In this state-by-state guide to public records laws, we will break down those legal rights and explain what digital publishers can do to make sure their reporters are seeing the public information they’re entitled to. Thanks in large part to the…
Voice search is poised to change the way people look up products and services online. Should local news publishers invest in voice search? The answer, as always, is more complicated than it seems. Whether local news publishers should invest in voice search depends on a number of variables, like how much traffic they’re seeing each…
Expanding audiences and bringing new readers into the fold of a digital news publication involves more than just social media marketing or discounts on subscription prices. When news publishers can be more inclusive, they open up the door to a larger readership and expand their opportunities for revenue generation. What does inclusivity look like in…
Think your website is optimized for social traffic? Not until you’ve added these social sharing plugins for news publishers. In the digital age, word-of-mouth has evolved into social sharing. In the same way that friends once recommended news articles to their friends, they’re now sharing content on social media. The biggest difference? Rather than telling…
Print newspapers have letters to the editor, and digital publications have comments sections. Having a comments section is a sure-fire way to boost reader engagement and create stronger bonds between readers and reporters. Unfortunately, the number of publications with on-site comments sections has been decreasing as of late, and that’s pushing more conversations onto outside…
Have you seen the headlines? Top media publishers, like the New York Times and Buzzfeed, are being encouraged by Amazon to launch consumer-oriented shopping websites overseas in exchange for a greater share of upfront revenue. Back in the U.S., digital publishers generate revenue through Amazon every day, usually without drawing any attention to their monetization…